Standing Out

Do you want to Stand Out? Get Noticed?

You’ve probably noticed that some real estate agents manage to shine more than anyone else -
what are they doing that makes them stand out compared to others? Each success strategy will be slightly different yet one thing they have in common is dedication and commitment to making themselves different from all the other agents out there. This means treating yourself as a business and giving it the investment that it needs to grow, no matter what it takes. It’s not easy,
but if it were, everyone would be reaping the benefits of standing out and being at the top.
Here are some key points that you definitely should be doing to make yourself a cut above the rest.
You can begin by building your Brand.
The first step to making yourself stand out is building your brand. Building a brand can sound a vague concept for anyone without a strong marketing background, so try seeing it as simply the way you present yourself to your audience. This involves thinking about what kind of service you
want to deliver and to who. For example, you could be a real estate agent that’s focused on a specific neighborhood or one who only targets a luxury audience. Knowing the answers to what you do and who for helps you plan how you will present yourself.
This should include a few important points. First, get a logo and consider hiring a graphic designer to design it for you. Make sure this logo is present on everything from your website and social media to your business cards. Keeping consistency throughout your business platforms (that includes the same logo and color theme everywhere) is important. Why? It helps create a
fluid customer experience for clients and helps them feel confident about you as a business.
While creating a positive brand experience online is important, don’t forget business cards as these you will use to give your contact to people. Get ahead of the rest by making premium business cards printed on high-quality paper with a professional design. Make sure it has your logo and all your contact details such as your cell phone and fixed line number, your email, your
website, and any important social media pages. It is important to note that if you use the word Realtor® on your card that you use the the appropriate registered mark following it (®).

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