Mastering Facebook and understanding algorithms is a critical part of utilizing this platform. Facebook wants a positive response for you and them. There is a lot of things that go into what Facebook does: Inventory analysis, signals, predictions, interacting with trust, etc. Interaction is a big deal to Facebook. Positive reaction is everything. Video reaction and interaction is huge. Video is a must and loyalty is everything on Facebook. Part 2 of a 2 Part Series.