The Real Estate Agent’s Guide to Etiquette
Etiquette, especially in business, is another way of saying how you should act and behave in a professional setting. While this may seem obvious, it’s surprising how the little things often get overlooked. If this happens, you may unintentionally give the impression that you’re a rude real estate agent - and that’s something you want to avoid at all costs. By learning how to constantly practice good etiquette, you improve your chances of providing a consistently excellent service.
Here is the real estate guide to etiquette, from sending emails to how to behave in person.
There are some best practices for sending emails and these are applicable to any situation. The problem with emails is the same for any written communication - written words, rather than spoken words, are open to misinterpretation. Sometimes, a quickly written email could come across as being unintentionally direct and rude. It’s important to always double check what you’ve written and ensure you use neutral language that leaves little room to be misunderstood.
●One of the most important rules for sending good emails to avoid writing anything in the heat of the moment. If a client or a colleague makes you angry, take some time out to cool down. Whatever you do, don’t vent in an email and send it to the person in question, no matter how satisfied you feel at the time. You’ll regret it later when the client or colleague has written evidence of your rude behavior. Also, be careful if you ever write something negative about someone. We’ve all heard the stories of someone talking badly about a colleague or a friend on text message only to end up sending that text to the very person they were talking about. You certainly don’t want that to happen to you in a professional setting as this can damage your reputation. It’s best to stick to the following rule: anything you would feel embarrassed about your clients reading, don’t write it down. If you must, write it down and save it to review 24 hours later. This one-day reflection period can help you determine if it’s truly worth sending.
●Another important point when it comes to emails is to not spam clients. This is the quickest way to get your email blacklisted - few people like to receive a stream of daily emails, so make sure you’re not contributing to people’s build-up of spam. It may be tempting to fire out an email to everyone you know when you have some great offers or you published a new blog post, but try to keep your cold emails limited. Sending out a once a month newsletter is a great way of keeping in touch with people without spamming them.