Know what to say or when to say it?
In our society, communication is the most valuable tool we have. The difference between success and low sales as a real estate agent often comes down to an agent’s ability to clearly and effectively speak on the topics required.
It’s a wonder, then, that so many agents have a great degree of difficulty speaking effectively with potential prospects or clients.
The fundamentals of effective public speaking are universal. It does not matter if you’re pitching a property to a small family in thirty seconds or leading an audience of three thousand through a one-hour sales seminar.
Confidence is key.
Statistically speaking, the vast majority of people would rather die than speak publicly. 75% of Americans have speech anxiety , and it is the number one fear, affecting 3 out of 4 of all adults.
That’s probably why there’s an old cliché regarding speech-giving: “If you’re nervous before a speech, just imagine your audience in their underwear.” I can’t fully endorse this advice (the odds are good that you won’t want to see some of your audience members quite so scantily clad), but the idea behind the cliché makes sense : you need to feel like you have some power
over your audience.
Power is rooted in confidence. Confidence is the most important thing you’ll need to speak in front of any group, because it improves your ability to communicate with customers at every turn.