The Real Estate Agent’s Guide to Personality Types

Who are your Clients and Associates?

Working in and with the public is no easy task, and as a real estate agent, you have one of the most interactive jobs on the planet and able to build relationships with a diverse group of individuals. It can be extremely difficult navigating and mediating the different personalities when dealing with buyers and sellers. Thankfully, there are a number of resources that you can use as a real estate agent to educate yourself on the different types of personalities you are likely to encounter. The “DISC” system, based on theories by psychologist William Moulton Marston, has proven to be an easy, encompassing way to learn about different personalities and how to cater to them to meet your sales goals.

An easy way to get started is to take a DISC personality test. A quick Google search reveals a number of free tests to determine under what category you fall in. Once that is known, and you learn your own personality traits and weaknesses, you will be able to use them to your advantage. You can then figure out how best to adapt your personality to match or to counter your client once you figure out under which type your client falls. According to Marston, personalities can be categorized into the following four types:

●Dominant - Direct, Demanding
●Influential - Intuitive, Inspirational
●Steadiness - Sweet, Soothing
●Conscientiousness - Conservative, Cautious

Related Posts

The Real Estate Agent’s Guide to Personality Types

The Real Estate Agent’s Guide to Personality Types